You can choose "Add to cart" as either a primary or secondary goal in Google Ads depending on your campaign objectives. If your main goal is to increase sales, you should set "Add to cart" as a secondary goal. This allows you to track how many users are interested in your products but have not yet completed the purchase. If your main focus is driving conversions and purchases, set "Add to cart" as a primary goal. It helps you understand which ads are leading customers to add products to their cart. You can adjust based on campaign performance.
Ask Add to cart as a primary or secondary goal in Google ads?
- Thread starter kayode10
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