Google display ads can be both CPC (cost per click) and CPM (cost per thousand impressions). Advertisers can choose the pricing model that suits their goals.
CPC means you pay when someone clicks on your ad. This model is good for driving traffic to your website.
CPM means you pay for every 1,000 impressions or views of your ad. This model is better for building brand awareness and reaching a larger audience.
The choice between CPC and CPM depends on whether you want to focus on direct clicks or increase visibility through impressions.
CPC means you pay when someone clicks on your ad. This model is good for driving traffic to your website.
CPM means you pay for every 1,000 impressions or views of your ad. This model is better for building brand awareness and reaching a larger audience.
The choice between CPC and CPM depends on whether you want to focus on direct clicks or increase visibility through impressions.