Ask Are Outbrain partner publishers paid on a CPC or CPM basis?

[MasterSamurai]

Outbrain partner publishers are paid on a CPC or CPM basis depending on the campaign type. You should know CPC means cost-per-click where payment is made per user click. You must understand CPM means cost-per-thousand impressions where payment is made for every thousand views. You can check with Outbrain to see which model applies to specific campaigns. You should track your performance to identify which model brings better results. You must ensure your content meets Outbrain's quality standards. You can experiment with both models to find what suits you. You should monitor updates to Outbrain’s payment policies regularly.