Yes, Facebook can help in increasing organic traffic to your website. You can share valuable content on your Facebook page and groups. Engaging posts can encourage users to click and visit your website. The key is to build a community and establish trust. You can also encourage others to share your content. If your content resonates with your audience, they will share it, increasing your reach. Consistent posting and interaction with followers can boost your website's visibility. Remember to focus on quality content and meaningful engagement to see the best results.