Ask (AI) Can I run Google Ads without a landing page?

[kayode10]

I am finding difficult to create a landing page by myself because I don't have money to give to freelancer to do it for me. But I want to run my advert but I don't know if it is a good idea to run it without landing page. It keep puzzling my mind that can you successfully run Google Ads without creating one? How about replacing the page link with the social media links? Maybe by linking to social media profiles, product listings, or other web pages?

I'm curious to hear from those who have tried this approach. What alternatives to landing pages have you used? Did it work well, or did it impact your ad performance? I am looking forward to some of the recommendation you are going to tell me.

 

[BMF.io]

Short Answer:

• For most Google Ads campaign types (e.g., Search, Display), you do need a landing page or final URL.
• However, there are exceptions—notably call-only ads (sometimes called "call ads"), and Local Services Ads—where you can run ads without a traditional landing page.

Below is a quick rundown:

1. Standard Google Search & Display Ads

• Requirement: These ads require a destination URL (final URL) that users land on after clicking the ad.
• Why: Google's policies mandate a clear, accessible destination so that users can learn more, sign up, or convert.

Bottom line: You generally cannot leave the "Final URL" field blank. If you try, your ad will get disapproved.

2. Call-Only (a.k.a. Call Ads)

• What They Are: A special ad format where clicking the ad prompts a phone call rather than sending users to a webpage.
• When Useful: If your goal is to get immediate phone calls (e.g., for emergency services, appointment scheduling).
• No Traditional Landing Page: Instead of a final URL, you provide a business phone number.
• Caveat: You still need to set up your business info correctly in Google Ads, and ensure compliance with Google's call-only ad policies.

3. Local Services Ads

• What They Are: Ads that appear at the top of Google Search for local services (e.g., plumbers, locksmiths, electricians).
• No Website Needed: Google uses your Google Business Profile and verifies your business. Leads can contact you directly via phone or a Google form.
• Note: This is limited to certain industries and regions where Local Services Ads are available.

4. Why a Landing Page is Still Recommended

Even though call-only and Local Services Ads don't require a traditional website/landing page, having a solid landing page can greatly benefit your marketing:

1. Extra Details: A landing page can provide more info about your product/service than what fits into an ad.
2. Better Tracking & Attribution: You can see how many clicks convert to leads/sales, set up remarketing, etc.
3. Credibility & Trust: Users often want to browse your site for reviews, testimonials, or FAQs before contacting you.

Final Thoughts

• Yes, it's possible to run certain types of Google Ads (call-only, Local Services Ads) without a landing page.
• No, you typically cannot run standard Search or Display campaigns without a valid final URL.
• Even if you choose a format that doesn't require a website, consider the user experience and benefits of providing one.