Short Answer:

• For most Google Ads campaign types (e.g., Search, Display), you do need a landing page or final URL.
• However, there are exceptions—notably call-only ads (sometimes called "call ads"), and Local Services Ads—where you can run ads without a traditional landing page.

Below is a quick rundown:

1. Standard Google Search & Display Ads

• Requirement: These ads require a destination URL (final URL) that users land on after clicking the ad.
• Why: Google's policies mandate a clear, accessible destination so that users can learn more, sign up, or convert.

Bottom line: You generally cannot leave the "Final URL" field blank. If you try, your ad will get disapproved.

2. Call-Only (a.k.a. Call Ads)

• What They Are: A special ad format where clicking the ad prompts a phone call rather than sending users to a webpage.
• When Useful: If your goal is to get immediate phone calls (e.g., for emergency services, appointment scheduling).
• No Traditional Landing Page: Instead of a final URL, you provide a business phone number.
• Caveat: You still need to set up your business info correctly in Google Ads, and ensure compliance with Google's call-only ad policies.

3. Local Services Ads

• What They Are: Ads that appear at the top of Google Search for local services (e.g., plumbers, locksmiths, electricians).
• No Website Needed: Google uses your Google Business Profile and verifies your business. Leads can contact you directly via phone or a Google form.
• Note: This is limited to certain industries and regions where Local Services Ads are available.

4. Why a Landing Page is Still Recommended

Even though call-only and Local Services Ads don't require a traditional website/landing page, having a solid landing page can greatly benefit your marketing:

1. Extra Details: A landing page can provide more info about your product/service than what fits into an ad.
2. Better Tracking & Attribution: You can see how many clicks convert to leads/sales, set up remarketing, etc.
3. Credibility & Trust: Users often want to browse your site for reviews, testimonials, or FAQs before contacting you.

Final Thoughts

• Yes, it's possible to run certain types of Google Ads (call-only, Local Services Ads) without a landing page.
• No, you typically cannot run standard Search or Display campaigns without a valid final URL.
• Even if you choose a format that doesn't require a website, consider the user experience and benefits of providing one.