You can send your CPA affiliate link directly without a landing page. You use direct linking to send traffic straight to the offer. You skip the extra step of a landing page. You risk lower conversions because visitors might not trust the offer right away. You increase credibility with a landing page that provides more context. You use a landing page to gather leads and build trust. You can segment your audience better with a landing page. Direct linking works, but a landing page often leads to better results by guiding users through the process.