Pop-up ads can lead to conversions depending on how they are used. Many websites use pop-up ads to capture attention and prompt action. You might notice them offering discounts or asking for email sign-ups. These ads can be effective if they are relevant to what you're looking for. Pop-up ads can increase sales and drive more leads when timed right. However, overusing them or displaying irrelevant content can lead to frustration. Conversion rates can be higher if the pop-up is targeted to the right audience at the right time. It's all about how you design and deliver the message.