AdRoll does not offer separate merchant panels specifically tailored for different business sizes. Instead, it provides a unified platform designed to be scalable and adaptable. This means businesses of all sizes can use the same tools and features, such as cross-platform advertising, retargeting, and performance analytics. While the features remain the same, smaller businesses may focus on basic functions, while larger businesses might utilize advanced tools like audience segmentation or custom integrations. AdRoll's flexibility allows businesses to choose features that align with their goals, making it suitable for both small and large enterprises.