I want to maximize my lead generation. As a result, I want to combine both SEO and Google ads. I've been thinking if running Google Ads can have an impact on SEO. From what I've gathered from my little research, Google Ads don't directly affect organic search rankings since both have different focus. I know running ads might increase site visibility, which can indirectly lead to more organic visits over time. 

Some say that higher traffic from ads could lead to better user signals, such as longer site visits, which may benefit SEO in the long run. 

Has anyone here noticed any SEO benefits from running Google Ads, or do you think they are completely separate?