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You can get low competition keywords for PPC by using keyword research tools. Tools like Google Keyword Planner help you find relevant keywords. You should focus on long-tail keywords with specific phrases. These keywords tend to have lower competition. You can check related searches in Google for additional ideas. You must look for keywords with lower search volume but high intent. You should analyze your competitors to find overlooked opportunities. You can use forums or Q&A sites to discover common questions in your niche. You must test your keywords to see which ones perform best. Refining your list helps improve your results.