One thing I realize about paid ads is that you have to know your number and understand the basic calculation so that you'll be able to track progress and your profit. For the past few weeks, I have been looking to understand how conversions are calculated in Google Ads. I see conversion numbers in my account, but I’m not entirely clear on how Google comes up with these figures. Is there a specific formula they use, or does it depend on the goals and actions I’ve set up for my campaigns? I really looking forward to some of the inside you guys are going to share with me in the comment section.