You can do content optimization in SEO by focusing on relevant keywords. You should research keywords and include them naturally in your content. You must create high-quality, engaging, and informative content. You should use proper heading tags (H1, H2) to organize your content. You can optimize images by adding descriptive alt text. You should ensure your content is mobile-friendly and easy to read. You can improve your content by adding internal and external links. You must update old content to keep it fresh and relevant. Content optimization helps search engines rank your content higher and attract more visitors.