You can find keywords with high searches and low competition by using keyword tools. Tools like Keyword Planner or Ahrefs help you spot such keywords. You should focus on long-tail keywords for better chances. You can explore trending topics in your niche for fresh ideas. You must check search intent to match your audience's needs. You can analyze forums or Q&A sites for common questions. You should avoid targeting overly broad keywords. You can look at low-authority competitor sites for hidden opportunities. You should test your keywords on small campaigns first. You must refine your strategy based on performance.