You can optimize campaigns with push notification ads by testing different strategies. You can start by segmenting your audience based on interests and behavior. This allows you to send relevant messages to the right people. Next, craft compelling ad copy. You need to make sure your message is clear and attention-grabbing. Use A/B testing to try different headlines and images. Track your results regularly. Monitor metrics like click-through rates and conversion rates. Adjust your targeting and timing based on performance. Always use frequency capping to avoid overwhelming your audience. Consistency and optimization will help you get the best results from push notification ads.