AdRoll makes money through its advertising platform. It charges businesses for running ad campaigns. AdRoll offers a cost-per-click (CPC) and cost-per-impression (CPM) pricing model. You pay when someone clicks on your ad or when the ad is shown to users. AdRoll also offers premium services with advanced targeting and analytics. Businesses can pay for these services to improve their campaigns. The company also generates revenue through retargeting ads. It helps businesses target users who have already interacted with their website. This makes AdRoll a go-to solution for companies wanting to boost conversions and sales.
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