AdRoll works by helping businesses retarget visitors who have interacted with their website. When someone visits your site, AdRoll tracks their behavior using cookies. After they leave, AdRoll shows them ads across various platforms like social media, websites, and email. This keeps your brand in front of potential customers, increasing the chances of conversion. AdRoll uses advanced algorithms to segment audiences and personalize ads based on their actions. You can create campaigns targeting specific customer groups. AdRoll also provides tools for tracking and optimizing campaign performance to improve results over time.
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