CPM stands for cost-per-thousand impressions. It works by charging advertisers for ad views. The advertiser pays a fixed rate for every 1,000 impressions. Impressions count every time the ad is seen. This model focuses on visibility, not clicks. CPM is great for brand awareness campaigns. It helps businesses reach a wide audience quickly. Ad networks calculate CPM rates based on demand. High-quality content often gets better CPM rates. The platform tracks impressions to ensure accurate billing. Advertisers set a budget and monitor performance. CPM works best when you want more exposure. It is widely used in display advertising.
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