Google determines the ads to display on your website through its Google AdSense program. It uses an automated system that analyzes your website’s content. Google matches ads based on keywords and topics from your site.
The system also considers your audience’s interests and behavior. It tracks user activity across the web to show relevant ads. Advertisers bid for ad space, and Google displays the highest-performing ads.
Google also uses contextual targeting to ensure ads fit your website’s content. Factors like your site’s theme and keywords influence which ads are shown. The goal is to display ads that are relevant to both your content and audience.
The system also considers your audience’s interests and behavior. It tracks user activity across the web to show relevant ads. Advertisers bid for ad space, and Google displays the highest-performing ads.
Google also uses contextual targeting to ensure ads fit your website’s content. Factors like your site’s theme and keywords influence which ads are shown. The goal is to display ads that are relevant to both your content and audience.