A squeeze page works by capturing visitor information. You create a squeeze page to offer something valuable. This could be a free guide or an exclusive discount. Visitors see this offer when they land on your page. You ask for their email address in exchange for the offer. The page usually has a simple design. You should include a clear call to action. This encourages visitors to provide their information quickly. Once you collect email addresses, you can follow up with marketing messages. You can promote affiliate products directly to these leads. This process helps you build a list and increase your sales potential.