MasterSamurai
Bronze
- DOLLAR$
- $8
The cost of advertising per 1,000 views, referred to as Cost Per Mille (CPM), can vary widely depending on the platform and several influencing factors. On social media platforms like Facebook the CPM ranges from $1.01 to $5.00. Google Ads can show a much broader range with costs varying from $0.51 to over $1000 per 1,000 impressions. Key factors that affect these costs include audience targeting, industry competition, ad quality, and time of year. Niche markets may experience higher CPMs due to limited inventory and higher demand. Businesses should carefully analyze these variables when budgeting for ad campaigns to ensure they achieve optimal reach and effectiveness while maximizing their return on investment.