The cost of push notification advertising depends on the network you choose. Some networks charge based on impressions while others charge per click. You can expect to pay anywhere from $0.01 to $1 per click. The cost also varies depending on your target audience and the niche you’re advertising in. Larger audiences or competitive niches may have higher costs. Some networks have a minimum budget requirement, typically around $50 to $100. It is important to set a budget based on your goals. Start small and scale as you see results. Testing and optimization can help reduce costs.