In order to be diversify my traffic generation, I’m looking into running ads on Taboola. I would like to understand the cost structure better on the platform. I learnt that Taboola typically operates on a cost-per-click (CPC) or cost-per-impression (CPM) basis. I like these two operations but I can't really establish the amount they are going to operate on each.
Some experts stated that the average CPC can range from $0.10 to $0.50, but it might be higher depending on your targeting options.
Has anyone here run ads on Taboola? What was your experience with pricing, and do you have any tips for managing ad costs effectively?
Some experts stated that the average CPC can range from $0.10 to $0.50, but it might be higher depending on your targeting options.
Has anyone here run ads on Taboola? What was your experience with pricing, and do you have any tips for managing ad costs effectively?