Ask How to activate enhanced conversion in Google Ads?

kayode10

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Few weeks ago I get started with pay the advert using Google ads. I’m still pretty new to Google Ads and just came across something called Enhanced Conversions. And this got me wonder what could it be and I went to to research. I think this feature is supposed to help track conversions more accurately by using some sort of hashed data, like emails, directly from my site.

Has anyone here used this feature before? I’m curious about how to actually activate it and if it’s really worth it for improving ad performance and if it is beginners friendly. Any advice or experiences would be really helpful.
 
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