Hi everyone, 

I've been exploring ways to make my Google Ads campaigns more focus and reach the targeted audience. During the course of my research, Custom audiences is the new concept I came across. I want to ask that how exactly do you create a custom audience in Google Ads? I believe this will involve checking out the necessary details like demography interest each racket etc with custom audience. But I'm wondering if there are best practices to make the audience more effective. 

Have you created custom audiences before? What strategies or tips would you recommend for someone just starting? I will be looking forward to your responses in the comment section