AdRoll performs well for businesses looking to improve their retargeting efforts. It helps increase conversions by showing ads to users who have already visited your website. The platform allows cross-platform targeting reaching users across social media, websites and email. AdRoll’s advanced segmentation and personalization features help optimize campaigns. It also provides detailed analytics to track and improve performance over time. Many businesses report better engagement and higher return on investment (ROI) using AdRoll. However, results can vary depending on your campaign setup and audience. Overall, AdRoll is considered effective for businesses aiming to boost conversions and brand awareness.