You would prefer to use display ads over search ads when your goal is brand awareness.
Display ads reach a broader audience by appearing on websites and apps. They are ideal for introducing your brand or product to people who may not be actively searching for it.
Display ads are also useful when you want to engage users based on their interests or behaviors. They are great for retargeting visitors who have already interacted with your website.
If you want to show visually appealing content like images or videos, display ads are more effective. Use them when targeting a large, diverse audience or for campaigns focusing on awareness rather than immediate conversions.
Display ads reach a broader audience by appearing on websites and apps. They are ideal for introducing your brand or product to people who may not be actively searching for it.
Display ads are also useful when you want to engage users based on their interests or behaviors. They are great for retargeting visitors who have already interacted with your website.
If you want to show visually appealing content like images or videos, display ads are more effective. Use them when targeting a large, diverse audience or for campaigns focusing on awareness rather than immediate conversions.