AdRoll can be worth the price depending on your business needs. It offers advanced retargeting tools that can increase conversions by showing ads to users who have already visited your website. The platform allows cross-platform targeting reaching users on social media, websites and email. AdRoll’s analytics and audience segmentation features help improve campaign performance. If you're focused on improving brand awareness or driving sales through retargeting the cost may be justified. However, smaller businesses with limited budgets may find it expensive compared to simpler ad solutions. Ultimately, it’s worth the price if you can maximize its capabilities for your goals.
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