You can choose between buying or building a landing page. Buying a landing page may save you time. You can use pre-designed templates that are ready to go. The downside is that it can be expensive. You may also have less control over the design and functionality. Building a landing page gives you full control. You can customize every detail to match your brand. The process may take more time and effort. If you have the skills and resources, building a landing page might be the best option. It depends on your budget and how much control you want.