Native advertising is often considered the future of online advertising due to its ability to blend seamlessly into content, making it less intrusive for users. Unlike traditional display ads, native ads match the look and feel of the platform they're on, providing a more engaging user experience. As consumers become more ad-savvy, they tend to ignore banner ads and pop-ups. Native ads, however, are more likely to capture attention because they align with the content people are already consuming. With advancements in technology and personalized targeting, native advertising is expected to continue growing in popularity and effectiveness.