Taboola is not a scam. It is a legitimate native advertising platform used by many brands, publishers, and marketers worldwide. The platform helps advertisers promote their content through native ads on top websites. Many businesses have seen positive results using Taboola for content promotion and traffic generation. However, like any ad platform, success depends on how you use it. If you don’t set up your campaigns properly or choose the wrong targeting, you might not get the desired results. It's important to understand the platform’s features and follow best practices to achieve success.