Affiliate marketing is ethical when done transparently and responsibly. The problem arises when marketers promote products they do not trust or mislead their audience for profit. You should always disclose your affiliate relationships to maintain trust. Promoting only products that align with your values and benefit your audience ensures ethical practices. Avoid using deceptive tactics, such as fake reviews or misleading claims. Ethical affiliate marketing builds long-term relationships with your audience and creates a positive reputation. By focusing on honesty and value, you can succeed in affiliate marketing without ethical concerns.