You should choose keywords based on your budget and goals. Low competition keywords cost less in Google Ads. These keywords work well if your budget is small. You can also get good results if your audience is specific. High competition keywords often bring more traffic. These keywords cost more and may need a bigger budget. You should test both options to see what works best. Analyze your campaign performance regularly. Use tools like Google Keyword Planner for insights. Focus on keywords that match your product or service. You should always aim for a balance between cost and relevance. Choose wisely.