There are some information that need to be known before social media marketing can be done effectively. Among them are impression, CTR, SoV and CPM. All these are measures or metrics that measures social media marketing.
Impression will refer to number of times audience are able to see the post of a company on social media. Impression doesn't measure effectiveness rather just the algorithm of the social media in question.
CPM is cost through rate is the measurements of the money paid to get a user perform a particular task. It is total number of views an add can generate.
CTR is the number of times users click on links embedded in the contents that we write while SoV will measure the money each company spends on advertising.
Impression will refer to number of times audience are able to see the post of a company on social media. Impression doesn't measure effectiveness rather just the algorithm of the social media in question.
CPM is cost through rate is the measurements of the money paid to get a user perform a particular task. It is total number of views an add can generate.
CTR is the number of times users click on links embedded in the contents that we write while SoV will measure the money each company spends on advertising.