Ask What’s in a good PPC report?

[MasterSamurai]

A good PPC report provides clear and actionable insights into your campaign performance. It should start with an overview of key metrics like impressions, clicks, and conversions. You should also see the cost per click (CPC) and return on investment (ROI). The report should break down performance by keywords, ads, and campaigns, highlighting what’s working and what needs improvement. A comparison to previous periods helps you understand trends. The report should include recommendations for optimization, such as adjusting bids, pausing underperforming keywords, or testing new ad copy. Clarity and transparency are crucial for making data-driven decisions.