Display ads in Google Ads are visual ads. These ads appear on websites, apps, and YouTube. Businesses use display ads to reach their audience. Display ads include images, videos, and banners. Google shows these ads to users based on their interests. Advertisers choose their target audience. Display ads help increase brand awareness. They are great for retargeting visitors. Google Display Network supports these ads. This network covers millions of websites. Advertisers can control budgets for display ads. These ads work well for new and existing brands. Display ads grab attention quickly. Businesses gain more visibility with them.