Good marketing strategies can make a big difference for small businesses. The first step to create effective marketing for small business is by knowing your audience. You should make enquiry about who are they, and what do they need? You can make use of social media platforms where your customers hang out. You will need to check on Forum Facebook groups and under discussion boards. If you are a member of those group always post helpful content and engage with them directly. Another angle to go about it is email marketing and it is powerful. It simple involves building a list and keep your audience updated with promotions or tips. Try to engage in offering discounts or referral programs can encourage customers to spread the word. The key is consistency and focusing on building trust and what works. What has worked for you so far? Let’s brainstorm!