Ask What are sender scores and email reputations?

[MasterSamurai]

Sender scores and email reputations are key factors in email marketing. A sender score reflects the trustworthiness of your email server. Internet Service Providers (ISPs) calculate this score based on your sending history. Email reputation shows how reliable your domain appears to recipients. High scores improve your chances of reaching inboxes. Low scores can send your emails to spam folders. Sending to valid addresses protects your score. Consistent engagement from recipients boosts your reputation. Avoiding spam complaints helps maintain trust. Monitoring your sender score regularly ensures better performance. You can improve both by following best practices and staying reliable.