Some common pain points when using AdRoll include budget constraints, as costs can add up quickly for small businesses. AdRoll’s platform may also feel overwhelming for users new to digital advertising, with its range of features and settings. Some users find limited transparency in how ad spend is allocated across channels. Additionally, performance may vary based on the industry or audience, requiring constant adjustments to campaigns. Customer support, while available, might not always provide quick or in-depth solutions. These challenges highlight the need for careful planning, monitoring, and experimentation to get the best results from AdRoll campaigns.