Banner advertising has been a long-standing method in digital marketing, it wonderful to see that it's still in existence despite the explosion of social media platforms and their advertisement programs.

It is quite long I got to know about to banner advertising but what exactly makes it so beneficial? I am sure that banner advert comes with different options for targeted placement and customization, they seem like a powerful tool. 

What do you think are the most notable advantages of banner advertising? Have they worked effectively for you, or do you find other ad formats more impactful? Let's share some insights!