Display ads offer several benefits for businesses. They increase brand visibility by appearing on websites and apps that users frequently visit. They provide precise targeting options, allowing businesses to reach specific audiences based on demographics, interests, and behavior. Display ads support various formats, such as banners, videos, and interactive content, making them versatile for different campaigns. They are effective for retargeting, helping to re-engage users who previously interacted with your brand. Display ads also deliver measurable results, enabling advertisers to track impressions, clicks, and conversions. Overall, they are a cost-effective way to build awareness and drive traffic.