The latest trends in mobile ads focus on personalization, interactivity, and advanced targeting. One trend is the rise of in-app ads, as mobile apps continue to dominate user time. Advertisers are also increasingly using native ads, which blend seamlessly into app content, offering a more engaging experience. Video ads are becoming more popular, especially short-form videos, as they capture attention more effectively. Additionally, interactive ads such as polls, quizzes, and mini-games are growing in popularity, encouraging user engagement. Geolocation targeting is also gaining traction, allowing ads to be tailored based on users' locations for higher relevance.