SEO and SEM are both important for online marketing. SEO focuses on optimizing your website to improve organic search rankings. You should work on on-page and off-page SEO to attract free traffic. SEM, on the other hand, involves paid advertising to drive traffic. You can use Google Ads to create paid search campaigns. The main difference is that SEO takes time to show results, while SEM gives instant visibility. SEO focuses on long-term strategies, while SEM is often used for short-term gains. Both SEO and SEM are important, but they serve different purposes in digital marketing.
Ask What are the main differences between a SEO and a SEM?
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