Ask What are the most important metrics to track in measuring email campaigns?

[MasterSamurai]

Conversion rate is one of the most important metrics to measure your email marketing campaigns. The essence of email marketing campaigns is to convert child leads inti exciting buyer. If your email is not doing that, then you are losing money and you need to reevaluate the funnel. The conversion rate will determine whether you are going to make profits from your campaign or not. The conversion rate will help to check if you are growing with your digital marketing business as a whole. There is no point spending money time and effort build a marketing campaign and still end up making zero sales not to talk of profits.