Buying backlinks carries significant risks. Websites can face severe penalties from search engines. Google actively discourages purchasing links. Violating these guidelines can lead to a drop in rankings. Websites may even get deindexed from search results. Many purchased backlinks come from low-quality sources. These links can harm a site's credibility and reputation. Short-term traffic spikes often lead to long-term declines. Users may not engage meaningfully with the site. Financial losses can occur without any SEO benefits. It is crucial to focus on organic link building strategies instead. Sustainable practices yield better results over time.