PPC traffic offers many advantages for affiliate marketers. First, PPC provides instant visibility. Advertisers can appear at the top of search results quickly. Second, PPC allows precise targeting. Marketers can reach specific audiences based on interests and demographics. Third, PPC campaigns are easy to track. Affiliates can measure clicks and conversions in real-time. Fourth, PPC budgets are flexible. Marketers can adjust spending based on performance. Lastly, PPC helps build brand awareness. Even users who do not click may remember the brand. Overall, PPC traffic can significantly boost affiliate marketing success.