Search ads are better for capturing intent. They target users actively searching for products. Display ads focus on visibility, but search ads focus on action. Search ads help drive high-quality traffic. They work well for businesses with specific offers. The ads appear directly on search results. This increases the chances of clicks. Search ads are great for local targeting. They perform better for conversion-driven campaigns. The format is simple and clear. Users trust search ads more than banners. Businesses can track and optimize results easily. Search ads align with user intent. This makes them a powerful marketing tool.
Ask What are the reasons to use search ads other than display ads?
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