Outbrain is a native advertising platform that helps businesses promote their content across various websites. It displays sponsored recommendations in the form of ads that match the look and feel of the website’s content. These ads typically appear at the end of articles or in other high-visibility areas. Outbrain works by recommending content that users are likely to engage with, helping advertisers reach a targeted audience. The platform uses data to optimize ad placement and improve engagement. Publishers can also monetize their websites by displaying Outbrain's recommendations, earning revenue from user clicks.