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A backlink is a link from one website to another. Search engines see backlinks as a sign of trust. Backlinks help search engines rank your website higher. You need quality backlinks to improve your SEO. A good backlink comes from a trusted website. Bad backlinks can harm your site’s ranking. You can earn backlinks by creating great content. People will link to your site if your content is helpful. You should avoid paying for backlinks. Search engines may penalize you for this. Focus on building natural backlinks over time. Backlinks are important if you want to boost website traffic.