Ask What is a good cost per 1,000 people reached on Facebook?

kayode10

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I want to go into paid ads fully and I have been looking into Facebook metrics, and I’m curious about what qualifies as a good cost per 1,000 people reached (CPM). It seems like this metric varies based on target audience, niche, and ad objective.

It seems lower CPM often indicates better ad efficiency, but balancing cost with engagement and conversions is just as important. Understanding how to optimize campaigns for better reach while staying cost-effective can make a big difference in results. I am here to hear from other members about the cost of 1,000 operation on Facebook, so let me know you experience.
 
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